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Shiseido Expands in China

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By: TOM BRANNA

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Shiseido keeps investing in R&D. The company opened an office building for its China Innovation Center, Shanghai Branch to reinforce the R&D capability in China. The opening ceremony was held on November 11, 2016. This R&D upgrade includes site expansion and an increased number of researchers. With the transfer of marketing functions for China moving from Japan to China in the past year, the new structure allows for independent, one-stop operations. Responsibilities from marketing...

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